I've been selling real estate in Fernie for 8 years. In that time I've listed everything from entry-level condos in Ridgemont to custom built homes in Montane, and the lessons about what works and what doesn't have been pretty consistent across all of them.

Fernie is not …

There’s a version of luxury that gets marketed in a lot of mountain towns: polished granite countertops, a developer’s logo on a sign, and a stock photo of someone skiing powder. Fernie’s version of luxury looks a little different. It’s the kind of thing you feel when you pull into …